Japanese Calligraphy - Perseverance - Full Zip Hoodie – Unisex

KEIZOKU WA CHIKARA NARI (継続は力なり)
MEN'S ・WOMEN'S ・UNISEX
ZIP UP HOODED TOP

Japanese calligraphy of the expression Keizoku wa Chikara Nari, commonly translated as
“Perseverance becomes strength.”

A deeply ingrained value in Japanese culture, perseverance is seen as the foundation of everyday effort — the quiet, continuous work of staying on one’s path. The phrase is closely associated with traditional ethics, including the principles of Bushidō, where strength is built not through force, but through consistency, discipline, and endurance over time.

Printed in expressive Gyōsho (semi-cursive) brushwork, capturing the movement and energy of hand-written calligraphy, with a subtly distressed finish that preserves the organic feel of the original strokes.

Both models wear size Medium and are 190cm/6'2" tall, Chest size 94cm/37" & 97cm/38".

 Hoodie Details
・Hand printed in England
・Heavyweight, soft-feel fabric (310gsm)
・Double fabric hood with self-colour flat drawcords
・Kangaroo pouch pocket with concealed phone pocket
・Ribbed hem and cuffs
・Fabric: 65% cotton / 35% polyester
・Available in Black or Grey

Model wears size Medium
Height: 190 cm / 6’2”
Chest: 94–97 cm / 37–38”

Regular Fit.

All Hoodies we sell are presented in our custom wrapping paper, hand-wrapped “Japanese wrapping style” (naname tsutsumi). There’s no price on the swing tag.

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