{"product_id":"japanese-calligraphy-perseverance-hoodie","title":"Japanese Calligraphy - Perseverance - Full Zip Hoodie – Unisex","description":"\u003cp\u003eKEIZOKU WA CHIKARA NARI (継続は力なり)\u003cbr\u003eMEN'S ・WOMEN'S ・UNISEX\u003cbr\u003eZIP UP HOODED TOP\u003c\/p\u003e\n\u003cp\u003eJapanese calligraphy of the expression Keizoku wa Chikara Nari, commonly translated as\u003cbr\u003e“Perseverance becomes strength.”\u003c\/p\u003e\n\u003cp\u003eA deeply ingrained value in Japanese culture, perseverance is seen as the foundation of everyday effort — the quiet, continuous work of staying on one’s path. The phrase is closely associated with traditional ethics, including the principles of Bushidō, where strength is built not through force, but through consistency, discipline, and endurance over time.\u003c\/p\u003e\n\u003cp\u003ePrinted in expressive Gyōsho (semi-cursive) brushwork, capturing the movement and energy of hand-written calligraphy, with a subtly distressed finish that preserves the organic feel of the original strokes.\u003c\/p\u003e\n\u003cp\u003eBoth models wear size Medium and are 190cm\/6'2\" tall, Chest size 94cm\/37\" \u0026amp; 97cm\/38\".\u003c\/p\u003e\n\u003cp\u003e Hoodie Details\u003cbr\u003e・Hand printed in England\u003cbr\u003e・Heavyweight, soft-feel fabric (310gsm)\u003cbr\u003e・Double fabric hood with self-colour flat drawcords\u003cbr\u003e・Kangaroo pouch pocket with concealed phone pocket\u003cbr\u003e・Ribbed hem and cuffs\u003cbr\u003e・Fabric: 65% cotton \/ 35% polyester\u003cbr\u003e・Available in Black or Grey\u003c\/p\u003e\n\u003cp\u003eModel wears size Medium\u003cbr\u003eHeight: 190 cm \/ 6’2”\u003cbr\u003eChest: 94–97 cm \/ 37–38”\u003c\/p\u003e\n\u003cp\u003eRegular Fit.\u003c\/p\u003e\n\u003cp\u003eAll Hoodies we sell are presented in our custom wrapping paper, hand-wrapped “Japanese wrapping style” (naname tsutsumi). There’s no price on the swing tag.\u003c\/p\u003e\n\u003cp\u003e★★★★★★★★\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Black \/ Unisex Size S","offer_id":56899414983038,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Unisex Size M","offer_id":56899415015806,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Unisex Size L","offer_id":56899415048574,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Unisex Size XL","offer_id":56899415081342,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Unisex Size XXL","offer_id":56899415114110,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Unisex Size S","offer_id":56899415179646,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Unisex Size M","offer_id":56899415212414,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Unisex Size L","offer_id":56899415245182,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Unisex Size XL","offer_id":56899415277950,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Unisex Size XXL","offer_id":56899415310718,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/0386\/4958\/files\/Japanese-Calligraphy-Keizoku-Power-Strength-Bushido-printed-zip-up-hoodie-heavyweight-cotton-grey-hooded-top_men.jpg?v=1770409147","url":"https:\/\/strandclothing.co.uk\/products\/japanese-calligraphy-perseverance-hoodie","provider":"Strand Clothing","version":"1.0","type":"link"}